The Bitcoin market in India is heating up with every passing week, and as 2016 comes to a close, the market has a ton of momentum heading into 2017. Unocoin, the premier Bitcoin service provider in India has just inked a partnership with another payment leader in India, merchant services company PayUMoney, to make buying and selling Bitcoin easier than ever
The partnership between the two is major news, for those who use online payments in India, which is a relatively small but growing market niche. PayU is the payments leader in for merchants in India, controlling almost 60% of India’s e-commerce space. PayUBiz counts Jet Airways, Amazon, Airtel and Snapdeal among its clients.
Founded in 2013, Unocoin operates a trading platform that enables Indians to buy, sell, store, use and accept bitcoin. With well over 100,000 active customers, Unocoin processes more than 200 Million Rs, or almost $3 Million USD, monthly. This represents a significant amount of business given the fact that the average Indian makes around $30 USD in daily income. Unocoin offers customers Rs 200 (about $3 USD) for opening a new account.
PayUmoney is currently used by more than two lakh (200,000) merchants across India, so this should spur even wider Bitcoin adoption in 2017, and they claim a user base of approximately 30 million.
The economic market in India has been turned upside down with the demonetization created by Prime Minister Modi and the central banking system in early November. The popular 500 and 1000 Rs bank notes were decommissioned without notice, ATM are either empty or not working properly at all, and the new 2000 Rs bank note is not attracting much demand.Companies like ZebPay and Unocoin are seeing their Bitcoin businesses in India grow by orders of magnitude every month, and partnerships like this are not just desirable, but for many in the region, becoming necessary.